Niche Sampling Inc.

NEW MOTHER SAMPLING

PROGRAM DESCRIPTION

Niche Sampling targets new mom and prenatal sample programs
Working with both of the leading brands of baby formula, new mothers can be reached with both product samples and/or promotional offers/coupons. Up to 250,000 per month new moms can be reached in a controlled environment with minimal waste year-round.

As new mothers are discharged from hospitals across the U.S., gifts (e.g. sling bags, diaper bags) are hand-distributed by hospital staff. Each includes product samples, information; and offers specifically for women as they take their newborns home.

Participating brands receive the implied endorsement as this audience enters a new life stage.



PRENATAL SAMPLING

PROGRAM DESCRIPTION


The leading formula brands' starter packs are distributed by OB/GYN offices nationwide to expectant moms. They offer the expecting parent informative literature and product samples delivered through a trusted source, their doctor. Inserts and samples can be distributed in OB/GYN offices to 1MM expectant mothers annually.

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