YogaFit Gift Pack Co-op and Solo Sampling
Program Description
- 500,000 samples distributed to YogaFit, Yoga and Pilates students by their instructor
- Distribution in spring
- Independent market research included
- Category exclusivity; right of first refusal
What is YogaFit?
YogaFit is the internationally acclaimed mind-body workout designed to improve health, athletic performance, and mental acuity. Created in 1994 by fitness expert Beth Shaw.
YogaFit features a comprehensive program that has trained over 50,000 individuals in the YogaFit style. YogaFit is the only yoga style recognized by:
- IHRSA (International Health, Racquet, and Sports Club Association)
- ACE (American Council on Exercise)
- AFAA (Aerobics and Fitness Association of America)
Yoga Enthusiast Demographic Profile
- There are approximately 16 million yoga enthusiasts — up from 3 million in 1990
- 82% are 18-54 years old
- 71.4% are college educated; 27% have postgraduate degrees
- 44% of yogis have household incomes of $75,000 or more; 24% have more than $100,000
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