YEAR 1 ANALYSIS OF Brand X
PARTICIPATION IN NSI'S SAMPLING PROGRAM Curves Gift Pack
Brand X reported a +8 point increase in "Most Likely To Use Next".
It Increased from 6% in the Control Cell to 14% in the Test Cell.


Curves Gift Pack total samples
Average point increase
new 1x purchases



*repeat purchases 1x 2x 3x 4x 5x 6x  
units sold  
  long time loyal users




Brand X YEAR 1 PAYBACK


Variable Contribution Per Unit
  retail price $  
  -35% wholesale discount  
  (minus) cost of goods $  
  (equals) variable contribution per unit  
 
Variable Contribution Per Unit x Units Sold = Total Variable Contribution
  x = (1x)
(plus) x = (2x)
(plus) x = (3x)
(plus) x = (4x)
(plus) x = (5x)
(plus) x = (6x)
 
 
(equals) Total variable contribution  
(minus) Total program cost $5000  
(minus)
*Total sample cost $
 
(equals) Total year 1 payback at 6x repeat  
 
  Total year 1 incremental purchases  


Note: The results from this analysis do not include purchase increases generated by this specific audience's high level word of mouth advertising and heavier than average usage.