As the founder and president of NSI, I have 25 years of experience in marketing, advertising and brand management. Prior to receiving a MBA from the University of Wisconsin, Madison, I worked in New York as a media planner at SSC&B (Lintas) and as an account executive at William Esty.
Post MBA, I worked in Brand Management for ten years at Helene Curtis and S.C. Johnson and performed numerous consulting assignments for Bausch & Lomb, the Hunter Group, and The Center For New Product Development.
As a brand manager, sampling had always been my most effective – yet also my most expensive marketing initiative. As a result, our mission at NSI is to be the number one sampling company in efficiently and effectively reaching the heaviest users and most influential consumers.
Phil: phil@nichesampling.com
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