The venues offered by Niche Sampling help brands reach targeted audiences, and deliver a controlled environment, minimal waste, partner endorsement, and a positive social context. The brand-specific market research provides assurance that the investment made is building awareness, creating trial, and prompting purchase.
A graduate of the University of Wisconsin, my background includes brand and field management roles within both Fortune 500 and rapidly-growing packaged goods marketers, including Anheuser-Busch, Northland Cranberries, and Pabst Brewing. This cross-functional experience provided me wide exposure to the challenges of marketing to consumers, and close working relationships with agencies, wholesalers, brokers, retailers, and franchisees.
I understand first-hand the value sampling and sales promotion serve as part of a balanced marketing mix, and the need to achieve both effectiveness and efficiency within budget parameters. My focus is on understanding clients’ goals, tailoring specific programs to help achieve them, and providing timely communication throughout our relationship.
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