NSI’s sampling programs include independent market research conducted by WB&A. The objective of the market research is to determine the per Brand effectiveness and profitability of sampling to the target audience. Brands supply their own questions which typically measure sampling’s effects on Brand awareness, usage and purchase.
NSI utilizes a test versus control design three months after sample receipt. The test group is composed of target audience sample recipients. The control group is comprised of target audience members who did not receive a sample. WB&A & NSI provide a research report on individual Brand performance including a proprietary payback analysis.
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