Live Theater Sampling
Program Description
- Up to 2,000,000 samples distributed to upscale adults / females
- Samples hand-distributed by ushers
- Timing TBD based upon brand needs and category availability
- Sample due date TBD based upon brand needs and availability
This program offers targeted sampling through participating theaters all over the country. They attract a target audience of upscale, educated and active adults who like to see and be seen. Ushers hand-deliver samples to your target consumer during intermission.
Productions such as Jersey Boys, Hair, Wicked, 9 to 5, Rock of Ages, Shrek, Mary Poppins, Billy Elliot and many more are currently touring.
The Traveling Broadway Theater Series Program women are primarily:
- Age 30+
- Higher income with an average household income of $86,000
- Educated with a college degree or higher
Key Elements
- Distribution dates TBD
- Category reservation dates TBD
- Sample due dates coincide with sample distribution
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