Have you ever noticed, people love getting free stuff? Surveys have found that 92% of consumers find free samples the most influential source of information about products. Although extremely effective, sampling can be expensive if not planned and executed properly.
A graduate of the University of Wisconsin – Eau Claire, I’ve seen a lot of marketing dollars spent on various tactics over my 17 years in the business. Tenures with Advantage Sales & Marketing, Laughlin Constable, and DCI Marketing have provided me the opportunity to work with top marketers such as Unilever, MARS, Del Monte, S.C. Johnson and Fruit of the Loom and to learn what’s important when making decisions on the best use of promotional funds.
NSI’s Synergy Sampling ensures an efficient use of marketing dollars by bringing together the elements of an optimal trial experience: the right target audience, the right distribution partner and the right social context. As National Account Director, my job is to provide our clients with the information and the means to achieve the most efficient optimal trial experience possible.
Anne: Anne@nichesampling.com
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